Overview

To build excitement for Miller Lite and the Dallas Cowboys, we created BidMillerLite.com. Using on-pack promotional codes redeemable on site, fans of Miller Lite and the Dallas Cowboys could bid on one-of-a-kind fan experiences, game tickets and exclusive memorabilia. In-store displays, on-pack graphics, traditional and paid media drove users to the site. 

What I Did

I was asked to design the digital experience for this on-pack promotion. Working with the previously established visual direction for the non-digital assets, I collaborated with my creative partner (CD/Writer), a digital producer, and a tech lead at a third-party digital production company to create the user experience and UI elements for the site. I was responsible to working through not only the visual translation, but also the user flows and interactions. Additionally, I managed final digital production (QA/QC). 

Agency: Upshot

Role: Senior Art Director