Overview

A shopper marketing first! CookingWithKraft.com consolidated Kraft’s many one-off instore programs (running throughout the year) into one URL that shoppers visited for the latest recipes, promotions, and tasting events at their local Publix. The runaway success of this site led to the addition of a coupon center where users could download delicious savings off their favorite Kraft foods at Publix. 

What I Did

Working with a Creative Director and a Producer, we designed the site architecture and wireframes. I led the creative team developing the visual treatment and oversaw creative quality control of the site build and launch. 

Agency: Upshot

Role: Senior Art Director / ACD