Disney Vacation Club Ads (2008)

Overview

Disney Vacation Club is the timeshare business unit of the Walt Disney Company. DVC has over 200 hotel options on-property at the theme parks and off-property at high end destinations worldwide. 

DVC Members are the most fanatic Disney fanatics. They love everything about Disney. And they've seen everything there is to see from Disney. So how do you get them to pay attention? Put guests in the spotlight. This ad campaign concept features DVC Member families at the center of their version of classic Disney movies, shot in aspirational DVC destinations.

What I Did

Partnered with Executive Creative Director to create the concept for this campaign. Designed the look of the ads, chose the photography. Collaborated with the ECD to develop the copy. 

Agency: Upshot     Role: Senior Art Director