Overview

Disney Vacation Club (DVC) is the timeshare business unit of the Walt Disney Company — featuring over 200 hotel options at the Disney theme parks and high end destinations worldwide. 

DVC is for people who love the whimsy and magic of the Disney parks and desire vacations with that same high level of service. When a prospect reaches out to DVC for information about membership, they must receive Disney magic in return. So we took the membership sales mailer to a new level — an award winning, keepsake pop-up book.  

My favorite part: when you pull the tab to access the teaser DVD, the pages of the book flip automatically. 

What I Did

I took the team's initial concept and worked with paper engineers to design the full book — taking it from design comps through production to the DMA Echo award show. 

Agency: Upshot

Role: Senior Art Director

2007
Bronze ECHO
International ECHO Awards
DMA-echo.org