Overview

Disney Vacation Club (DVC) is the timeshare business unit of the Walt Disney Company — featuring over 200 hotel options at the Disney theme parks and high end destinations worldwide.

Once a DVC Guide makes contact with a prospect, the sales magic begins. We created this book as a sparkly vacation idea generator. Flipping through, the prospect family can see the entire breadth of vacation possibilities DVC membership affords. We wanted prospects to keep the book around for a long time. The hardbound cover and full spread, glossy images make it a keepsake. 

Favorite part: Working with a photographer, in the bucket at the top of a bucket truck suspended 50ft in the air above a lagoon at Walt Disney World, as a lightning storm swept across central Florida.  

What I did.

I led a team of two designers and a print production specialist working on this book. Many images in the book are from photo shoots I directed. I presented in-person to clients.  And, I oversaw its printing. 

Agency: Upshot

Role: Senior Art Director

2008
Award Finalist
International ECHO Awards
DMA-echo.org