Overview

Disney Vacation Club (DVC) is the timeshare business unit of the Walt Disney Company — featuring over 200 hotel options at the Disney theme parks and high end destinations worldwide.

Our projects broke down into two work streams: pieces designed to attract prospective members; and pieces created for use by current members. Two very different targets, treated with two distinct visual styles. 

Favorite part: Working with Disney illustrators to produce unique art for Member pieces. 

What I Did

I oversaw a team of three designers creating all of the collateral for DVC Members and Prospects. This included items like brochures, folders, membership kits, print ads, signage, TV spots, in-room table tents, and many more. I was responsible for facilitating concept generation meetings and innovation initiatives. I often presented in-person to clients. And, I maintained strict adherence to brand standards and oversaw final production. 

Agency: Upshot

Role: Senior Art Director

2007
Bronze ECHO
International ECHO Awards
DMA-echo.org