Oreo Cakesters "Cakester Controversy" (2010)
Overview
Oreo Cakesters was a new product from Nabisco in 2007, but no one knew about it. To increase awareness, Razorfish was tasked with developing the digital support and extension of a campaign that leveraged the classic Oreo theme song and the age old question of whether to "Dunk or Don't Dunk" your Oreo...as applied to the new Oreo Cakester. Fold in two American Idol runners-up and a jingle-singing contest. Put it up on Facebook on the (new then) Brand Page with an innovative two-sided vote counter. And there you have it.
Elements: Microsite, Facebook Page, Facebook media, paid media, newsletter, video contest
What I Did
Working with an ACD and a Senior Writer, I created the look and feel of the experience. I collaborated with Motion Designers to develop the Flash content on the Facebook page, the videos and rich media units. I was responsible for creative oversight of the PLDs producing the Facebook page and rich media.
Agency: Razorfish Role: Art Director
